An independent practice
Investments and commercial leadership

Investments

A small portfolio of funds and companies, held long.

Investing personal capital in two markets. In the United States, early-stage technology and AI, largely through funds. In the United Kingdom, consumer businesses, directly. A small number of positions, held long.


Portfolio

  • LP - Counter Culture Ventures (since 2026)
  • Investor - Anthropic. Joined Series C March 2023. Exited, 2026

Roles

Commercial and marketing leadership for a small number of companies.

A small number of roles - fractional CMO or board member - with fast-growing businesses. In-house and board-level work: not agency services.


Current roles

  • Fractional CMO - Nétive
  • Advisor to the CEO - Unfabled
  • Board Advisor - OCL Vision

About

Jake Higgins

Jake co-founded Grwth - a marketing practice and venture fund - and sold it to MNC in January 2025, joining as a Partner. During the earn-out he built the group's digital business from scratch, then ran the whole agency day-to-day. Earlier he was VP Growth at SPOKE, and at Forward Partners VC he worked across the portfolio as Head of Growth and then Venture Partner. Today he holds a small number of roles - Fractional CMO at Nétive, a Dutch workforce-technology company - and advises the founder at Unfabled and the board at OCL Vision. Alongside them he invests personal capital in funds and companies, held long. He lives, as advertised, in London.